Achievement of a share of the market in 4,5% is real. However it will demand, first, change of advertizing which has to become more personal, an emotional response and desire to get brand (underlining of an, the standard of beauty, the good moistening and softening properties of soap, its pleasant aroma. Besides, continuation of realization of the actions directed on forcing consumers to test "Cleopatra" is necessary. It is possible to refer distribution of free samples of a product, and also coupons on acquisition to number of such actions at a discount (the size of possible discounts needs to be specified in addition). of lottery type "A gold collection of "Cleopatra"" of was not acquitted.
To Perepozitsionirovat "Cleopatra". New option : "Cleopatra" — soap of the highest quality for individual care behind face skin which can be also used for care of a body.